Many companies fail to reach their target customer, 
even though they’re spending a pile of resources. 
They simply fail to keep up with the expectations of their customer.  

So how to keep up? 
In a constantly evolving landscape, the use of (digital) channels is changing quickly. Now more than ever it’s important to choose the right touchpoints for your customer, with the right message at the right moment. There is one way to do it right: let’s talk Digital Strategy. 

Digital Strategy is key to clearly outline the strategic direction and tactical steps to effectively reach your business goals. It’s a clear path towards your target customers.  

Getting a clear

Digital Roadmap. 

From strategy to execution: where your as-is and to-be situation comes together.  

Download our free guide in which you discover a starting point to build and reevaluate your Digital Strategy roadmap.  

In this guide, you find:  

The framework to build your Digital Strategy from “as-is” to “to-be” 

A Digital Strategy checklist 

Key competencies you need in your team 

Get started with the Digital Strategy starter guide kit!  

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As-is situation  

The ultimate guide to build a solid Digital Strategy for the future:

Our framework to build your Digital Strategy: from your as-is situation, to your to-be situation. 

Our future-proof framework starts with a detailed analysis of your organization both 
internally and externally to get a better understanding of the environment you're operating in. 

To-be situation 

Armed with the knowledge gathered in the first part; we will create together your Digital Strategy based on these insights. In this phase, we'll help you to answer to 5 key questions 

Why – What are your strategic objectives & KPIs to reach with your Digital Strategy?  

Who – Who are the specific target audiences to focus on? 

What – What am I communicating about? How to create a content plan? 

Where – Which touchpoints do I activate to distribute content? 

How – Which tech & tools do I need to implement my Digital Strategy 

 
Based on the roadmap you defined for your Digital Strategy, it’s time for action. 
Thanks to concrete experiments you can test your strategy using the growth methodology. 
It’s a never-ending loop as every (un)successful experiment generates valuable learnings which can be used to further build, run & optimize your operational plan.   

🎧Here are the secrets of a successful Digital Strategy: 

 
“We believe your Digital Strategy is the solid foundation required to reach your strategic business objectives.” 

– Inge Van Israël 

 
In our latest podcast on Digital Strategy, expert Inge Van Israël shares a clear understanding of what Digital Strategy really is. She walks you through the steps of developing and improving a Digital Strategy. Her input helps you to kickstart the Digital Strategy roadmap in your own team, with the objective of future-proofing your company. 

Why we can make a difference for you? 

We are a full-service strategic partner capable of bringing your Digital Strategy to life successfully thanks to our integrated expert ecosystem.  

We, therefore, build multidisciplinary teams, tailored to your scope. Our secret is to combine the strengths of T-shaped and I-shaped marketers that will drive the project forward.  

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 5 key questions that will define 
your strategic direction and tactical steps:   

Being a marketing consultant, I developed strategic digital plans for clients in various B2C and B2B industries. The goal is to build an actionable digital roadmap in line with the client’s long term business objectives. The starting point is auditing the current digital activities, understanding the market and target audiences. We organize workshops to co-create the content & channel mix, we define digital optimizations and next steps, and build an action plan. A great challenge and opportunity to leave a mark at the client!  

Our consultants’ experiences:

Eva Dillen - 
Consulting Manager